A Comparison of Effects of Consumer Perception of CSR Activities and Technology Acceptance on Intention to Adopt Mobile Banking: Evidence in Vietnam and South Korea
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The results showed that there is a difference between the South Korea and Viet Nam in regard to intention to use mobile banking services. While the effects of social responsibility an environmental responsibility on trust, trust on perceived usefulness, perceived risk on intention to use, perceived usefulness on intention to use were significant for the Viet Nam context, those effects were not significant in the South Korea one. Therefore, this study has attempted to fill this gap by empirically examining some of the important factors influencing the adoption of m-banking from the Vietnamese and Korean customers’ perspective.
Nội dung trích xuất từ tài liệu:
A Comparison of Effects of Consumer Perception of CSR Activities and Technology Acceptance on Intention to Adopt Mobile Banking: Evidence in Vietnam and South Korea
Nội dung trích xuất từ tài liệu:
A Comparison of Effects of Consumer Perception of CSR Activities and Technology Acceptance on Intention to Adopt Mobile Banking: Evidence in Vietnam and South Korea
Tìm kiếm theo từ khóa liên quan:
Marketing in the Connected Age Behavioral intention Mobile banking Technology Acceptance Model (TAM) Structural Equation Modelling (SEM) Corporate social responsibility (CSR)Tài liệu liên quan:
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