Application of means-end chain theory in exploring consumers' motivation towards organic food
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The study aims to explore the motivation of organic food consumption among consumers in Hue city. The authors applied means-end chain theory in 77 samples. The results showed health and happiness are drivers for organic food purchase.
Nội dung trích xuất từ tài liệu:
Application of means-end chain theory in exploring consumers’ motivation towards organic food
Nội dung trích xuất từ tài liệu:
Application of means-end chain theory in exploring consumers’ motivation towards organic food
Tìm kiếm theo từ khóa liên quan:
Organic food Means-end chain Organic food purchase Food safety Nutritious valueTài liệu liên quan:
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