Environmental, Social, and Governance practices on impulse buying tendency through young customer engagement
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This research explores how customer engagement with the F&B brand’s dedication to social responsibility, sustainable business practices, and corporate governance influences impulsive buying. An online survey was requested, and a total of 322 participants were chosen for data analysis. To conduct statistical analysis, partial least squares structural equation modeling (PLS-SEM) was used with the SmartPLS3 program.
Nội dung trích xuất từ tài liệu:
Environmental, Social, and Governance practices on impulse buying tendency through young customer engagement
Nội dung trích xuất từ tài liệu:
Environmental, Social, and Governance practices on impulse buying tendency through young customer engagement
Tìm kiếm theo từ khóa liên quan:
Customer engagement Impulse buying tendency F&B sector F&B brand’s Social responsibility Sustainable business practices Squares structural equation modelingGợi ý tài liệu liên quan:
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