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Factors affecting satisfaction and reuse intention of customers using online motorbike service

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The paper’s objective was to identify and measure factors impacting on satisfaction and reuse intention of customers using online motorbike service. The research model proposed five factors affecting customer satisfaction such as perceived service quality, perceived value, transaction convenience, perceived ease of use and perceived usefulness as well as two factors affecting reuse intention such as satisfaction and habit.
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Factors affecting satisfaction and reuse intention of customers using online motorbike service

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