Lecture International marketing (15/e): Chapter 3 - Cateora, Gilly, Graham
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Chapter 3 - History and Geography: The foundations of culture. Geography and history in chapter 3 are included as important dimensions in understanding cultural and market differences among countries. Not to be overlooked is concern for the deterioration of the global ecological environment and the multinational company’s critical responsibility to protect it.
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Lecture International marketing (15/e): Chapter 3 - Cateora, Gilly, Graham
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Lecture International marketing (15/e): Chapter 3 - Cateora, Gilly, Graham
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