Lecture International marketing (16th edition) - Chapter 1: The scope and challenge of international marketing
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Lecture International marketing (16th edition) - Chapter 1: The scope and challenge of international marketing
Mô tả cơ bản về tài liệu:
The main goals of this chapter are to: The benefits of international markets, the changing face of U.S. business, the scope of the international marketing task, the importance of the self-reference criterion (SRC) in international marketing, the increasing importance of global awareness, the progression of becoming a global marketer.
Nội dung trích xuất từ tài liệu:
Lecture International marketing (16th edition) - Chapter 1: The scope and challenge of international marketing
Mô tả cơ bản về tài liệu:
The main goals of this chapter are to: The benefits of international markets, the changing face of U.S. business, the scope of the international marketing task, the importance of the self-reference criterion (SRC) in international marketing, the increasing importance of global awareness, the progression of becoming a global marketer.
Nội dung trích xuất từ tài liệu:
Lecture International marketing (16th edition) - Chapter 1: The scope and challenge of international marketing
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