Lecture International marketing (15/e): Chapter 7 - Cateora, Gilly, Graham
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Chapter 7 - The international legal environment: Playing by the rules. What you should learn from chapter 7: The four heritages of today’s legal systems, the important factors in the jurisdiction of legal disputes, the various methods of dispute resolution, the unique problems of protecting intellectual property rights internationally, how to protect against piracy and counterfeiting,...
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Lecture International marketing (15/e): Chapter 7 - Cateora, Gilly, Graham
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Lecture International marketing (15/e): Chapter 7 - Cateora, Gilly, Graham
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