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Market orientation, access to finance and the mediating effect of enterprises' performance: A case study of vietnamese small and medium-sized enterprises

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10.10.2023

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The results show positive impact from firms’ indicators of market orientation such as the improvement of existing products, the percentage of important customers within the same commune as the location of the firms, and the firm’s prioritizing attitude towards contacts of competitors within their network size. At the same time, the results detect negative impact on firms’ access to finance from the introduction of new operational processes/technologies, the number of important customers attributable to the increased resultant costs.
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Market orientation, access to finance and the mediating effect of enterprises’ performance: A case study of vietnamese small and medium-sized enterprises

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