Measuring customers' delivery service experience dimensions when shopping online
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This study aims to assess the satisfaction of online shopping customers when using delivery services. A survey was sent to 306 internet buyers. Following that, the partial least squares-structural equation modeling (PLS-SEM) method was used to assess the association between delivery service experience and customer satisfaction.
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Measuring customers’ delivery service experience dimensions when shopping online
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Measuring customers’ delivery service experience dimensions when shopping online
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Delivery service Electronic commerce Customer satisfaction Structural equation modeling Partial least squares Transportation facilitiesGợi ý tài liệu liên quan:
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