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Sustainable branding from the customers' view

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The study "Sustainable branding from the customers’ view" uses the knowledges of the behavioral psychology,activities to explain the customers’thinking in the process of bulding the brand. On the database, the study reports the roles of the brand of the commodity in the field of of the consumers’behavioral psychology, activities in their knowledge process. The concepts of brands formed from the customers’ acknowledgement will help the businesses steadily develop the brands of commodities and business fitted with the customers– the first important factor according to the marketing attitudes.
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Sustainable branding from the customers’ view

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