The effect of brand image, perceived quality and brand experience on customer loyalty: An empirical investigation in the telecommunication industry in Vietnam
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Thông tin tài liệu:
This paper analyses the effect of brand image, perceived quality, perceived uniqueness on loyalty of customers in the mobile telecom industry. The data for this study were gathered through face-to-face questionnaires that were distributed to target participants, who reported their consumption experience with mobile telecom services.
Nội dung trích xuất từ tài liệu:
The effect of brand image, perceived quality and brand experience on customer loyalty: An empirical investigation in the telecommunication industry in Vietnam
Nội dung trích xuất từ tài liệu:
The effect of brand image, perceived quality and brand experience on customer loyalty: An empirical investigation in the telecommunication industry in Vietnam
Tìm kiếm theo từ khóa liên quan:
International economics and management Brand image Perceived quality Brand experience Brand association Brand loyaltyGợi ý tài liệu liên quan:
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