THE MARKETING POCKETBOOK BASIC
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By Neil Russell-Jones and Tony FletcherDrawings by Phil Hailstone “A very useful introduction for anyone who wants to understand marketing terminology”. Alan Dunstan, Director - Sales and Marketing, Lloyds Abbey Life “An excellent introduction to the tools and techniques of marketing”. Graham Howe, Group Finance Director, Orange
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THE MARKETING POCKETBOOK BASIC
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THE MARKETING POCKETBOOK BASIC
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