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Ebook Marketing Insights from A to Z: 80 concepts every manager needs to know – Part 2 presents the following content: Innovation, intangible assets, international marketing, internet and e-business, leadership, loyalty, management, marketing assets and resources, marketing department interfaces, marketing ethics, marketing mix, marketing plans, marketing research, marketing roles and skills, markets, media, mission, new product development, opportunity, organization, outsourcing,...
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Ebook Marketing Insights from A to Z: 80 concepts every manager needs to know – Part 2
