Ebook Sustainable growth in global markets: Strategic choices and managerial implications – Part 2
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Part 2 of ebook "Sustainable growth in global markets: Strategic choices and managerial implications" provides readers with contents including: preparing destination markets; market research and organizational design; internal and external fit; segmentation, targeting, and positioning; developing functional strategies; international pricing and distribution strategies;...
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Ebook Sustainable growth in global markets: Strategic choices and managerial implications – Part 2
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Ebook Sustainable growth in global markets: Strategic choices and managerial implications – Part 2
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Sustainable growth in global markets Sustainable growth Global markets Strategic choices Preparing destination markets International pricing Distribution strategiesGợi ý tài liệu liên quan:
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