Factors affecting organic food purchase intention among urban residents in Vietnam – case study in Hanoi

Promoting organic food consumption is not only just the desire of organic food industry but also the goal of the whole society. The study was conducted to assess some of the factors that affect the purchase intention of organic food by consumers in Hanoi with a sample of 762 consumers in Hanoi by quantitative survey.
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Factors affecting organic food purchase intention among urban residents in Vietnam – case study in Hanoi