Lecture Consumer behaviour: Lecture 03 - Nguyen Hoang Sinh
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Lecture Consumer behaviour: Lecture 03 Evaluating and selecting alternatives – Situational influences learning objectives: Understand the nature of evaluative criteria; Understand the implications of evaluative criteria for marketing strategy; Be aware of the main types of decision rules that consumers may apply.
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Lecture Consumer behaviour: Lecture 03 - Nguyen Hoang Sinh
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Lecture Consumer behaviour: Lecture 03 - Nguyen Hoang Sinh
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Lecture Consumer behaviour Consumer behaviour Selecting alternatives Situational influences Selection process Evaluation of alternativesGợi ý tài liệu liên quan:
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