Lecture Crafting and executing strategy (19/e): Chapter 8 - Thompson, Peteraf, Gamble, Strickland
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Chapter 8 - Corporate strategy: Diversification and the multibusiness company. Learning objectives of this chapter: Understand when and how business diversification can enhance shareholder value, gain an understanding of how related diversification strategies can produce cross-business strategic fit capable of delivering competitive advantage, become aware of the merits and risks of corporate strategies keyed to unrelated diversification,...
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Lecture Crafting and executing strategy (19/e): Chapter 8 - Thompson, Peteraf, Gamble, Strickland
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Lecture Crafting and executing strategy (19/e): Chapter 8 - Thompson, Peteraf, Gamble, Strickland
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