Lecture Global marketing: Contemporary theory, practice, and cases – Chapter 14: Using social media for global marketing
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Chapter 14 - Using social media for global marketing. After reading the material in this chapter, you should be able to: An introduction to social marketing, the networked enterprise, the growth of global social marketing advertising, case studies of social marketing campaigns.
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Lecture Global marketing: Contemporary theory, practice, and cases – Chapter 14: Using social media for global marketing
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Lecture Global marketing: Contemporary theory, practice, and cases – Chapter 14: Using social media for global marketing
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