Lecture International marketing (16th edition) - Chapter 11: The Asia Pacific region
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What you should learn about in chapter 11: The dynamic growth in the region, the importance and slow growth of Japan, the importance of the Bottom-of-the-Pyramid Markets, the diversity across the region, the interrelationships among countries in the region, the diversity within China.
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Lecture International marketing (16th edition) - Chapter 11: The Asia Pacific region
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Lecture International marketing (16th edition) - Chapter 11: The Asia Pacific region
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