Lecture International marketing (16th edition) - Chapter 15: International marketing channels
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Lecture International marketing (16th edition) - Chapter 15: International marketing channels
Mô tả cơ bản về tài liệu:
The main goals of this chapter are to: The variety of distribution channels and how they affect cost and efficiency in marketing, the Japanese distribution structure and what it means to Japanese customers and to competing importers of goods, How distribution patterns affect the various aspects of international marketing,...
Nội dung trích xuất từ tài liệu:
Lecture International marketing (16th edition) - Chapter 15: International marketing channels
Mô tả cơ bản về tài liệu:
The main goals of this chapter are to: The variety of distribution channels and how they affect cost and efficiency in marketing, the Japanese distribution structure and what it means to Japanese customers and to competing importers of goods, How distribution patterns affect the various aspects of international marketing,...
Nội dung trích xuất từ tài liệu:
Lecture International marketing (16th edition) - Chapter 15: International marketing channels
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