Lecture International marketing (16th edition) - Chapter 18: Pricing for international markets
Số trang: 34
Loại file: pptx
Dung lượng: 989.40 KB
Lượt xem: 52
Lượt tải: 1
Xem trước 4 trang đầu tiên của tài liệu này:
Thông tin tài liệu:
The main goals of this chapter are to: Components of pricing as competitive tools in international marketing, how to control pricing in parallel import or gray markets, price escalation and how to minimize its effect, countertrading and its place in international marketing practices, the mechanics of price quotations, the mechanics of getting paid.
Nội dung trích xuất từ tài liệu:
Lecture International marketing (16th edition) - Chapter 18: Pricing for international markets
Nội dung trích xuất từ tài liệu:
Lecture International marketing (16th edition) - Chapter 18: Pricing for international markets
Tìm kiếm theo từ khóa liên quan:
International marketing Lecture International marketing Global markets Global marketing strategies International trade Pricing for international marketsGợi ý tài liệu liên quan:
-
Lecture International marketing (15/e): Chapter 3 - Cateora, Gilly, Graham
15 trang 123 3 0 -
Lecture International marketing (15/e): Chapter 5 - Cateora, Gilly, Graham
15 trang 116 2 0 -
Lecture International marketing (15/e): Chapter 2 - Cateora, Gilly, Graham
15 trang 110 2 0 -
Ebook Beyond economic growth: An introduction to sustainable development (Second Edition) – Part 2
137 trang 107 0 0 -
13 trang 88 2 0
-
26 trang 88 1 0
-
Lecture International marketing (15/e): Chapter 7 - Cateora, Gilly, Graham
15 trang 86 2 0 -
Lecture International marketing (15/e): Chapter 4 - Cateora, Gilly, Graham
15 trang 75 2 0 -
Lecture International marketing (15/e): Chapter 1 - Cateora, Gilly, Graham
14 trang 75 1 0 -
Lecture International marketing (15/e): Chapter 6 - Cateora, Gilly, Graham
15 trang 69 2 0