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Lecture International marketing (16th edition) - Chapter 19: Negotiating with international customers, partners, and regulators
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After studying this chapter you will be able to understand: The problems associated with cultural stereotypes, how culture influences behaviors at the negotiation table, common kinds of problems that crop up during international business negotiations, the similarities and differences in communication behaviors in several countries,...
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Lecture International marketing (16th edition) - Chapter 19: Negotiating with international customers, partners, and regulators
Nội dung trích xuất từ tài liệu:
Lecture International marketing (16th edition) - Chapter 19: Negotiating with international customers, partners, and regulators
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