Lecture International marketing (16th edition) - Chapter 6: The political environment: A critical concern
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The main goals of this chapter are to: What the sovereignty of nations means and how it can affect the stability of government policies; how different governmental types, political parties, nationalism, targeted fear/animosity, and trade disputes can affect the environment for marketing in foreign countries; the political risks of global business and the factors that affect stability;...
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Lecture International marketing (16th edition) - Chapter 6: The political environment: A critical concern
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Lecture International marketing (16th edition) - Chapter 6: The political environment: A critical concern
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