Lecture The bar and beverage book (5th Edition): Chapter 15 - Costas Katsigris,Chris Thomas

Chapter 15 - Managing your bar business. This chapter will help you: Create and use a workable business plan for a bar, determine the worth of your business, position your business favorably in relation to your competitors’ businesses, create an atmosphere and menus, attract customers through marketing activities, use pricing as a merchandising tool.