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Consumer purchase intention towards beverages with environmentally friendly packaging in Hue city, Vietnam

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Hoai.2512

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This study aims to investigate factors affecting purchase intention towards beverages with environmentally friendly packaging. Data were collected using a survey with 155 consumers in Hue city, Vietnam. The findings reveal that various factors play a significant role in shaping purchase intention towards beverages with environmentally friendly packaging. These factors include environmental consciousness, perceived selfimage, perceived behavioral control, and attitude towards purchasing behavior.
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Consumer purchase intention towards beverages with environmentally friendly packaging in Hue city, Vietnam

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