Ebook Beyond Hofstede: Culture frameworks for global marketing and management
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Thông tin tài liệu:
Ebook "Beyond Hofstede: Culture frameworks for global marketing and management" introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.
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Ebook Beyond Hofstede: Culture frameworks for global marketing and management
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Ebook Beyond Hofstede: Culture frameworks for global marketing and management
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