Phân tích tư tưởng của nhân dân qua đoạn thơ: Những người vợ nhớ chồng… Những cuộc đời đã hóa sông núi ta trong Đất nước của Nguyễn Khoa Điềm
3438
1
0
9 trang
Chapter 1- Understanding global markets and marketing. The chapter addresses what is meant by global marketing and global marketing strategy and how it may be implemented. Globalization is a process of interaction and integration driven by international trade. Several alternative measures are available to determine performance based on the consumer, product development and financial return. Several framework s for global marketing strategy will serve as the agenda for topics discussed in the following chapters.
Nội dung trích xuất từ tài liệu:
Lecture Global marketing: Contemporary theory, practice, and cases – Chapter 1: Understanding global markets and marketing
