STRATEGIES FOR MARKET ENTRY: Fast Moving Consumer Goods Companies in Emerging Markets

Usingabottomupapproach,totalsareaggregatedfrom2,490discreteindividualproductgrouplines.Eachoftheselinesusesspecificdatasourcesandcanbeanalysedindividually,unliketraditionalstudieswhichoftengrouptogetherdatasources.Forecastsarecalculatedusingthesameprinciplesasfordeterminingmarketvalueandassuchcanbeappliedonalinebylinebasis.Thisallowstheidentificationofhighgrowthareaswithinaparticularsub‐sector.Traditionalmethodstendtoapplyagrowthratetothewholeofasub‐sector,ratherthanindividualpartsofit.Thesedifferencesmeanthatthemarketvaluesshowninthisreportareoftenhigherthanthoseseeninreportsusingtraditionalanalyticalmethods.Usingthisapproach,eachindividuallinecanbeexaminedandleftoutoraddedin,toallowdetailedanalysisofspecificpartsofthesector....
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STRATEGIES FOR MARKET ENTRY: Fast Moving Consumer Goods Companies in Emerging Markets