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The effect of perceived authenticity on slow tourism intention at heritage destinations

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This study employs a structural equation model to investigate the behavior of slow tourism and examine the impact of existential authenticity and object-based authenticity on slow behavior intention. Data was collected from 518 tourists who had visited Thua Thien Hue at least once. The findings reveal that both object-based authenticity and existential authenticity indirectly impact intention through personal factors.
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The effect of perceived authenticity on slow tourism intention at heritage destinations

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