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Sustainability attributes of luxury fashion brands: Understanding what really matters to millennials, zennials and gen Z consumers in the UK

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10.10.2023

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The research "Sustainability attributes of luxury fashion brands: Understanding what really matters to millennials, zennials and gen Z consumers in the UK" examined which of luxury fashion’s sustainability attributes modern consumers deem most valuable and how their attitudes toward various sustainability attributes affect their behavioural intentions. Generational effects on consumers’ preferences for sustainability attributes and behavioural intentions were also assessed.
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Sustainability attributes of luxury fashion brands: Understanding what really matters to millennials, zennials and gen Z consumers in the UK

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